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London
Travel Hedonism Recommended Destination

“When a man is tired of London, he is tired of life,” claimed Samuel Johnson, and we couldn’t agree more. At zero degrees longitude, bestriding the Greenwich Meridian, London has always considered itself the epicentre of the world. With more than 7 million people hailing from every corner of the globe, London is a heaving metropolis and a genuine global village - a city of unique boroughs, each as distinct as the colours of the Monopoly board: affluent Chelsea, bohemian Notting Hill, gentrified and eccentric East End. This is where the Queen reigns and where trends in music, fashion, food and the arts are created. It is next to impossible for any other world city to compete with the English capital for energy, passion and pace. London is a city that never sleeps and where dreams are born.